Privacy policy

Last updated: 26 November 2024

This Privacy Policy describes how Pretty4Paws (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from pretty4paws.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access any of the Services.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. Updates will be posted on the Site with the "Last updated" date revised. We will take any additional steps required by applicable law.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

To provide the Services, we collect personal information about you from a variety of sources, as outlined below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information we collect to communicate with you, provide or improve the Services, comply with legal obligations, enforce applicable terms of service, and protect the Services, our rights, and the rights of our users or others.

WHAT PERSONAL INFORMATION WE COLLECT

Information We Collect Directly from You

Information you provide directly through the Services may include:

Contact details: Your name, address, phone number, and email.
Order information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information: Your username, password, security questions, and other details used for account security.
Shopping information: Items you view, add to your cart, save to your account (such as loyalty points, reviews, referrals, or gift cards), or purchase.
Customer support information: Information you provide when contacting us through the Services.

Some features of the Services may require you to provide certain information about yourself. You may choose not to provide this information, but doing so may prevent you from accessing certain features.

Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data") through cookies, pixels, and similar technologies. Usage Data may include details about your device, browser, network connection, IP address, and interactions with the Services.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Information We Obtain from Third Parties

We may receive information about you from third parties, such as:

Service providers (e.g., Shopify) who support our Site and Services.
Payment processors who collect payment information to fulfil orders.
Analytics providers who help us understand user behaviour on our Site.

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for purposes such as:

Providing Products and Services: Processing payments, fulfilling orders, managing accounts, and facilitating returns or exchanges.
Marketing and Advertising: Sending promotional communications and tailoring advertisements to your preferences.
Security and Fraud Prevention: Detecting and addressing fraudulent or malicious activity.
Communication and Service Improvement: Providing customer support and improving our Services.

COOKIES

We use cookies to enhance and improve your experience on our Site. For details about Shopify’s use of cookies, please visit Shopify's Cookie Policy.

Most browsers allow you to manage or disable cookies. However, disabling cookies may impact the functionality of the Services.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your personal information to:

Vendors and service providers: For IT, payment processing, customer support, fulfilment, and analytics.
Business and marketing partners: For promotional activities.
Third parties with your consent: When you opt to use features such as social media integrations.

We do not use or disclose sensitive personal information without your consent or for purposes of inferring characteristics about you.

USER-GENERATED CONTENT

If you submit reviews or other content publicly through the Services, this content may be accessible to others. We are not responsible for the privacy or security of publicly shared information.

THIRD-PARTY WEBSITES AND LINKS

Our Site may include links to third-party websites. We are not responsible for the privacy or security practices of these websites.

CHILDREN'S DATA

The Services are not intended for children, and we do not knowingly collect data from children. If you believe we have collected such data, please contact us to request its deletion.

SECURITY AND RETENTION OF YOUR INFORMATION

While we take reasonable measures to protect your information, no security measures are completely foolproof. We retain personal information as needed to provide the Services, comply with legal obligations, and resolve disputes.

YOUR RIGHTS

Depending on your location, you may have rights including:

Accessing, correcting, or deleting your personal information.
Restricting or withdrawing consent for data processing.
Opting out of marketing communications.

To exercise these rights, please contact us. We will not discriminate against you for exercising these rights.

COMPLAINTS

If you are unsatisfied with how we handle your information, you may lodge a complaint with your local data protection authority.

INTERNATIONAL USERS

Your personal information may be transferred to countries outside your own. We rely on recognised legal mechanisms for such transfers.

CONTACT

For questions about this Privacy Policy or to exercise your rights, please email us at hello@pretty4paws.com.